ON PAGE SEO

Definition
"On Page" SEO simply refers to the text and content on your web site pages. On page SEO or search engine optimisation is making sure that your website is as search engine friendly as possible. If your website is not optimised then you have less chance of getting good results in the search engines

Scope of On Page SEO over OFF Page SEO:

As the world wide web and search engines grew in complexitiy Off Page SEO began to take off. With the ever growing environment of online economics, it has become essential for any site to conduct proper seo, and many people who follow these methods have made tons of money in the process.

                            Types of On Page SEO:

Natural On Page SEO:

Your Search Phrases should be emphasized in a natural way for both the visitor and the search engine spider
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Ethical ON Page SEO Techniques Include:

•  For best performance make websites in smarty.
•  Make URLs to be SEO friendly for dynamic websites.
• For making URL’s to be SEO Friendly, URL Rewriting is done .
•  Background repeat images should be of 1px.
•  Use images and logos in background, repeat transparent images of 1px width and height on background image to make clickable and to restrict download background images.
•  If the website needs to be made in Flash then convert flash into gif images. This is only for small flash.
•  The forms when needs to be inserted in websites then it should be placed at last position of your page because the crawler does not read the content inside form tag.
•  The Title of your website Page should be of 66 characters.
•  Description should be of 256 characters
•  Keyword meta tag should be 260 characters long and should be placed in body text.
•  Use at least 3 text links to other inner pages at each page.
•  Use full path for inner pages link this will crawl many times and the page rank of home page will automatically jump to ‘1’.
•  For Page Rank ‘2’ regularly change text content or keep updating article.
•  Use H1 and H2 tag for better results.
•  Use Title for each Hyperlink.
• Each paragraph content also should have title in tag.
•  Images and flash should not have size exceed than 50 kb.
• Page size should not be more than 25 kb.
•  Make websites in div tag because if the websites is in table the contents out of monitor screen is
•  Images should have ‘alt’ attributes.
  
• Title of content and links, alt tag, images name and paths or folder name (try to use keywords on these places also)
•  Use Original content for webpages
•  To check originality of content visit copyscape.com

  Unethical On Page Techniques: There are several different techniques known as "black hat" or "unethical" On Page Techniques. Some SEO companies engage in these type of activities and should be avoided. Sooner or later the search engines will catch up to these unethical techniques and the likely result will be your site being demoted or banned from the search engines.

Negative ON Page SEO Techniques Include: 

•  Avoid use of Bold, and Italic tag in web pages.
•  Avoid Using "hidden" or invisible text on your page for the purpose of higher search engine placement.
  
•  Avoid Using Negative html tags. Div tags, Div tags are division tags.
• Avoid Cloaking or Sneaky Redirects. Cloaking refers to serving up 2 different types of content based on the visitor who is visiting.
• Avoid duplicate content.